You may have read a post I wrote earlier this year about Beauty Banks – a joint venture from beauty stalwart Sali Hughes and PR guru Jo Joiner.
Following a recent report by In Kind Direct that found that 37% of the nation have had to go without hygiene or grooming essentials due to lack of funds, they set up a network of donations and deliveries of toiletries, cosmetics, sanitary items and basic hygiene provisions most of us take for granted.
If you have a vague interest in beauty you can’t have escaped the deluge of articles about the launch of Beauty Banks from beauty PR Jo Jones and journalist Sali Hughes.
Sounds like a great idea, right?
Simply slapping some tinted moisturiser on followed by a few coats of mascara can really perk you up when you’re feeling ‘bleurgh’. And if you have an important meeting, or just need some stronger armour, a full face with manicured nails can create a great shield of confidence.
So, imagine if you couldn’t do any of that. Imagine having to decide between spending your last few pounds on your concealer or a bag of pasta.